Peta Jane Beauty: ‘DWTS’ Peta Murgatroyd Shares Her Entrepreneurship Journey
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 21 October 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane.
What happens when passion collides with persistence? For Peta, it meant turning years of frustration with self-tanning products into Peta Jane Beauty, a brand known for clean formulas and professional results. She talks about early missteps, rebuilding from scratch, and figuring out how to run a company while raising three kids.
How do you keep going when self-doubt creeps in? What does it take to lead with both grit and grace? Peta’s journey is an honest look at the growing pains behind real success and a reminder that starting over can be one of the most powerful moves you make.
Episode Breakdown:
00:00 Peta Murgatroyd’s Founder Story
03:12 From Dancer to Entrepreneur
07:05 The Frustration That Sparked Peta Jane Beauty
09:46 Launching and Rebranding the Business
12:09 Research, Development, and Lessons Learned
17:43 Bringing Peta Jane Beauty to Market
22:12 Balancing Motherhood and Entrepreneurship
29:10 Preparing for Life After Dancing With the Stars
33:33 The Biggest Business Lesson: Inventory and Growth
36:52 Overcoming Self-Doubt and Finding Confidence
40:15 Peta Murgatroyd’s Advice for New Entrepreneurs
Connect with Peta Murgatroyd:
Follow Peta Jane Beauty on Instagram
Follow Peta Jane Beauty on TikTok
Here are the links to this week's FoundHer Faves:
ThirdLove Unlined Minimizer Bra
Emily Schneider, Visual Storyteller
Follow Lindsay @dearfoundher on Instagram
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Join the Dear FoundHer... Forum Networking Community
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Transcript
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| 0:00.0 | Welcome back to another episode of Dear Founder. I'm your host, Lindsay Pinchuck, and in just a few |
| 0:05.8 | minutes, you're going to hear someone who you've seen dance across your TV screen on Dancing |
| 0:10.1 | With the Stars share her journey to becoming a founder. One of the huge takeaways from |
| 0:15.5 | Peter Jane's Peter Murgertroyd is that she encourages our listeners through our conversation to seek mentorship |
| 0:21.3 | and to ask for help, especially in the areas where you aren't as proficient. |
| 0:26.8 | Anyone who knows me knows that this is the entire reason I created, Dear Founder. |
| 0:31.2 | What started as a podcast has turned into a movement to support women over 40 who are |
| 0:35.5 | building businesses, just like many of you. |
| 0:38.6 | There are so many opportunities to connect with me and the women in our community, asking questions, |
| 0:44.7 | seeking advice, and honestly, just finding support. You can do so through our podcast, our |
| 0:50.4 | newsletter, our events, our group mentorship, or our networking community, the dear |
| 0:54.4 | founder forum. We truly have something for every woman over 40 who's looking to find success |
| 1:00.2 | through their business ventures. Each and every one of these entities are a way to connect with the women |
| 1:05.5 | in the dear founder community. It's to ask questions and seek advice. My goal is simple. It's to support you in any |
| 1:12.5 | and every way we can. Make sure that you check the links in our show notes and subscribe to our weekly |
| 1:17.6 | newsletter the found her files. And if there's something that we can do to support your business, |
| 1:22.4 | tell us, shoot me a DM at your founder or email me at Lindsay at Lindsay at Lindsaypinchuck.com because I want to know. |
| 1:30.3 | And now on to today's episode. |
| 1:33.0 | Welcome to Dear Found Her, the podcast that pulls back the curtain on what it really takes to build and grow a successful business. |
| 1:41.4 | No gatekeeping, no fluff, just real talk. I'm your host, Lindsay Pinchuk, |
| 1:47.2 | award-winning entrepreneur, founder, and proud member of the 1% of female founders who've led |
| 1:53.6 | their company to an acquisition. I bootstrapped my first company from $500 to seven figures before |
... |
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