Perx Hits $27m Valuation

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 30 November 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"I’ve had the privilege of experiencing the best of both worlds, 5 startups and 3 MNCs in the last 20 years in the enterprise software space solving mission critical business problems.

After 12 years in San Francisco and working with some of the brightest entrepreneurs, engineers, VCs, and tech leaders, I transitioned what a 2 year contract to Asia has now turned into 10 years, having mostly based in Singapore and Japan. The excitement continues, especially now that I’m leading my own startup in Singapore and expanding rapidly across geographies.

Currently, we are experiencing pent up demand for consumer engagement and loyalty solutions from SMEs to large enterprises, trying to meet their customers' rising digital expectations and also to solve their direct to consumer data play.

Perx Technologies is addressing the B2B2C space where the business stakeholders are more pressured to deliver revenue than ever before. I’ve worked with traditional IT leaders and stakeholders for many years and now we see a trend where business stakeholders are driving more tech spend with new SaaS and agile plug n play data platforms to help transform revenue models to differentiate their journeys to become lifestyle and content rich companies, improve customer experience and real time engagements, measure marketing spend with real ROI, and can rapidly go-live with zero to little integration.

Perx is regarded as Asia's first fully integrated AI enabled customer engagement & loyalty SaaS platform. Our configurable dashboard unifies real time customer data and interaction and empowers marketers to manage loyalty, campaigns and rewards in a much more dynamic and automated manner, producing rich analytics and real time insights on campaign performance. By gamifying the experience for end users and powered by the personalization engine that delivers smart products and offers to smart customers, businesses can see an immediate increase on conversion and retention rates. We have re-defined what next generation of loyalty means in the digital economy!

Transcript

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0:00.0	So in users, I double the size of the customers, end users from 200, 400K, but for merchant base, it was about 2,000 base.
0:11.3	You are listening to conversations with Nathan Latka.
0:15.5	Now, if you're hearing this, it means you're not currently on our subscriber feed.
0:19.9	To subscribe, go to getlatka.com.
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0:27.5	You'll get the full interviews.
0:29.5	Right now, you're only hearing partial interviews.
0:32.3	And you'll get interviews three weeks earlier
0:35.3	from founders, thinkers, and people I find interesting.
0:39.3	Like Eric Wan, 18 months before he took Zoom public.
0:43.3	We got to grow faster.
0:45.3	Minimum is 100% over the past several years.
0:48.3	Or bootstrap founders like Vivek of Question Pro.
0:51.3	When I start the company, it was not cool to raise.
0:53.3	Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.
0:59.3	We want to see a real pervasive data culture, and then the rest flows behind that.
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