Hey guys, welcome back to another episode of Skin Anarchy. Today's very cool episode because we're going to be talking about the data behind the skincare industry and understanding the wonderful companies that are kind of helping us organize this information and really lead the way when it comes to how new formulations are thought about. And so without further ado, I would like to introduce you guys to

Estella Bens, who is the founder and CEO of Inference Beauty. Welcome, Estella. I'm so excited to host you. Thank you so much for having me. I was so excited to record his episode with you. Yeah, I know. I'm excited to dive in and kind of pick your brain because I love learning more about the data side of things and I love seeing what we know so far about the beauty industry.

I know there's so many things out there when it comes to. I love learning more about the data side of things and I love seeing what we know so far about the beauty industry.

I know there's so many things out there when it comes to ingredients.

Now there's like so much biotech floating around.

I think for consumers, we never really get to see that side.

And it's a very exciting world.

So I want to dive into that later.

But first, I would love to learn more about you and inference beauty.

Like what made you go into this area of technology?

Tell us more about what started everything.

Yeah, absolutely.

And I would like to go a few years back when I studied at FIT in New York.

And I always wanted to work in beauty.

I think it's a fascinating field because

there's so many brands out there but the market is still not saturated, which I was found

super interesting. But then I also was like, oh, I don't want to just create another e-commerce

store like everyone else. And so I started talking to the fellow students and did some mystery shopping.

And most of them said, well, I have sensitive skin or I have an allergy or I'm vegan and I also want that in my products.

And this was like almost 10 years ago.

So people already then were looking for more information.

And I think that has really transformed

...