Today we are talking about how you as a host could utilize AI

technologies to personalize suggestions for your guests and the

benefit that this will bring. Now there's a lot of talk in the

industry about AI at the moment and I'm really excited today to

really dive into this and really unpacked what AI is in general.

So we are on the Spotlight series and we're shining the light on

products and services that you as a host and hospitality owner need

to know about. My name is Liam Carolyn, I'm Mark Simpson's co-host

and you're on the Boosley podcast of course which gives you the tools, the tactics,

the trainings but most importantly the confidence to go out there and get

more direct bookends. Today we're joined by a very very special guest

who's an absolute expert in this subject of AI. So please welcome along

Evan Dolgo. He's the I think business development

adaptive which was formerly Jarvis ML you may have known them as.

This is a platform which is offering AI powered personalization

engine to brands selling product services and experience.

So we're going to unpack what that actually means in just a second but

let's first of all welcome along Evan. Thank you for being here.

Thanks Liam. Yeah well you and Mark are building

over at Boosley between the engagement you have from the community and

actual products. You're really just getting people excited about

driving direct bookings and best practices in e-commerce and

...