Personal Rebranding

Dear HBR:

Harvard Business Review

Careers, Business/management, Work, Advice, Harvard, Help, Mentor, Workplace, Business, Management, Challenges, Entrepreneurship, Hbr, Office, Business/careers, Business/entrepreneurship

4.6 • 782 Ratings

🗓️ 29 November 2018

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you need a career makeover? Dan and Alison answer your questions with the help of Dorie Clark, the author of “Reinventing You.” They talk through how to change your coworkers’ perception of you, transition to a role outside your area of expertise, or be seen as a leader.

Transcript

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0:00.0	Welcome to Dear HBR from Harvard Business Review.
0:03.9	I'm Dan McGinn.
0:04.9	And I'm Alison Beard.
0:12.3	Work can be frustrating, but it doesn't have to be.
0:15.3	We don't need to let the conflicts get us down.
0:17.8	That's where Dear HBR comes in.
0:19.9	We take your questions, look at the research,
0:22.5	talk to the experts, and help you move forward. Today we're talking about rebranding yourself
0:35.3	with Dory Clark. She's an independent consultant and the author of the book, Reinventing You.
0:40.8	Dory, thanks for coming on the show.
0:42.4	Hey, thanks, Dan.
0:43.7	So you did a pretty radical reinvention a bunch of years ago.
0:47.5	How did that happen?
0:48.7	Oh, I actually had multiple reinventions, Dan, and it started with an ignominious failure,
0:56.3	which is that I got laid off for my first job.
0:58.0	So I was forced to reinvent myself.
1:00.6	I had been a political reporter.
1:07.6	And so I thought, all right, if I'm not having any luck in newspapers, maybe I can do this other adjacent thing.
1:14.4	And so that's how I actually became a spokesperson, first on a governor's race and then on a presidential race. Of course, they lost too.
1:24.0	In your consulting work, do you find that people are more often completely changing what they do or more just want to change their reputation?
1:30.3	I think it's both. I mean, it's a human condition that we want something that's a little bit out of grasp, right?
1:31.3	We want to advance.
	...

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