Personal Branding On Instagram For Beginners - 865
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.6K Ratings
🗓️ 29 December 2025
⏱️ 21 minutes
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| 0:00.0 | You do not need to be young, good looking, tech savvy, or rich in order to build a personal brand. |
| 0:06.9 | You just need one thing, a story that can help someone. |
| 0:10.7 | And if you're breathing, you have one. |
| 0:12.6 | And I would actually argue you have many. |
| 0:14.7 | Today, I'm going to walk you through personal branding on Instagram for beginners. |
| 0:22.2 | And before we get into the myths and tips about personal branding, let me share with you |
| 0:26.3 | why I think personal branding is more important in 2026 than ever before in human history. |
| 0:31.6 | Number one, job security is almost non-existent, whether because of competition, AI, or changing |
| 0:36.6 | industries, keeping a stable income |
| 0:39.3 | or a traditional 9-to-5, like you might have been able to 50 years ago, is far less reliable today. |
| 0:45.3 | Plus, with inflation, side hustles are becoming almost essential just to make ends meet. |
| 0:50.3 | And while you can have a side hustle without a personal brand, your side hustle is going to be |
| 0:54.2 | so much more successful thanks to your personal brand. Artificial intelligence relates to your |
| 0:59.5 | personal brand, not just in the fact that it could take your job thus making having a personal |
| 1:03.5 | brand necessary, but also with the rise of AI content, we are all asking the question, |
| 1:09.3 | who can I trust? What media, what influencer, |
| 1:12.7 | what business, what content creators can I trust? Can I look to for reliable information, |
| 1:17.9 | for storytelling, for the facts? And building a personal brand is one of the most powerful ways |
| 1:23.1 | to build trust and to counteract the AI epidemic that we are being flooded with nowadays. |
| 1:29.0 | And I know that branding or having a personal brand sounds scary, but I would argue that you |
| 1:34.1 | already have one. The question is just whether or not you are intentionally shaping it. |
| 1:39.3 | Because we all have a digital footprint, even if you have a private Instagram account, |
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