Personal Branding & Marketing Strategies with Eric Siu
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 28 May 2024
⏱️ 71 minutes
🧾️ Download transcript
Summary
Today's episode is my interview with Eric Siu on his podcasts Leveling Up and The Marketing School Podcast. We talk about marketing tactics for businesses to stand out in crowded markets, the value of building a personal brand, the importance of self-awareness to win as an entrepreneur, and much more! Check out my new book - Day Trading Attention: https://garyvee.com/dta Learn more about Leveling Up: @LevelingUpOfficial Learn more about Marketing School: https://marketingschool.io/ — Thanks for watching!
Transcript
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| 0:00.0 | Is there anything you can share around a piece of content that you created that led to maybe a seven, eight, nine bigger deal? |
| 0:06.2 | I made a video on my couch in 2007 that said Facebook should worry about Twitter on a flip cam. |
| 0:12.3 | It went viral to 500 of the right people |
| 0:15.2 | most of the employees at Facebook at the time which led to Dave Moran asking me to give a |
| 0:19.2 | speech at Facebook at the time which led to Mark Zuckerberg being the back of the audience |
| 0:23.2 | which led to him walking down after I luckily said smart enough stuff that caught |
| 0:26.4 | his attention asking me for dinner when I already had a flight back to New York on the red eye |
| 0:30.0 | but I said of course I'm leaving tomorrow we had dinner. It started our relationship and my investment in his company from his parents |
| 0:37.2 | stock a year later I've never sold a single share of the company. This was four years before its IPO. It had I P.O. It went down to |
| 0:44.8 | $19 in the first six months. It's now $500 a share and that was very, very good that I made that |
| 0:49.7 | piece of content. Attention is the number one asset. |
| 0:53.0 | Gary, welcome to the show. |
| 0:55.0 | Thanks for having me. |
| 0:56.0 | So first question I have, how are you planning on buying the New York jets? |
| 1:01.0 | How far off are you? |
| 1:02.0 | You know, I think I plan on it by building two meaningful, maybe three meaningful businesses that I own, |
| 1:12.8 | more so than, let's say, |
| 1:14.8 | starting a fund or investing. |
| 1:16.8 | So the two big ones in my universe are VainerX, |
| 1:19.9 | the holding company that holds Vainer Media |
| 1:21.6 | and the other several marketing companies in that, and then V Friends, |
| 1:26.2 | the intellectual property company that I started as an NFT project. |
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