Personal Branding: How To Build & Manage Your Personal Image

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 21 February 2019

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re a business owner who believes that sales, marketing, and branding are not that important, then you’re making an extremely costly mistake.

Here’s the deal. Most entrepreneurs and business owners struggle because they lack sales skills. Most haven’t taken any sales training and don’t know how to sell. Even fewer are good at marketing because they don’t think it’s important.

An even smaller, tinier percentage of business owners are actually good with branding, and that needs to change. Personal branding is such an important part of your business. Next, I’ll share with you why you need to build and manage your personal image.

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Transcript

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0:00.0	Hi, this is Dan Lockett.
0:07.0	Welcome.
0:09.0	Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.
0:18.0	He's helped millions of people to move past the mental barriers that were holding them
0:24.2	back from stepping into their power to become a better version of themselves and live a kick-ass
0:31.2	life.
0:32.8	I know this firsthand as I'm Jenny, Dan's wife.
0:43.8	And here's your host, Dan Loc. Do you think of yourself as a brand?
0:51.0	What words come to your prospect's mind when they hear your name? Today, Dan shares what key things make up your personal brand, plus the benefits that come along with having
0:55.2	a strong brand and reputation.
0:57.7	Now, here's your mentor, Dan Locke.
1:01.6	Here's the deal.
1:03.1	Most entrepreneurs business owners struggle
1:05.4	because most of them suck at sales.
1:09.7	They're just bad sales people.
1:11.6	They might think they're good sales people.
1:12.6	Can't sell worth a shit, okay?
1:14.6	So what happens is in the business world,
1:17.6	only a certain percentage of people are good at sales.
1:20.6	Small percentage.
1:22.6	Most are not good at sales because we're not taught
1:24.6	how to sell.
	...

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