This is Find Your Dream Job, the podcast that helps you get hired, have the career you want, and make a difference in life.

I'm your host, Mac Pritchard.

I'm also the founder of Max List.

It's a job born in the Pacific Northwest that helps you find a fulfilling career.

Every Wednesday, I talk to a different expert about the tools you need to get the work you want.

A strong personal brand can make a big difference in your job search. How good is

yours? Jessica Fiesta George is here to talk about personal branding 101 for job seekers. A seasoned

recruiter, Jessica has more than 20 years of leadership in talent acquisition. She also hosts the Just Get Hired podcast.

It's a weekly career advice show.

Jessica joins us from Pensacola, Florida.

Well, Jessica, let's start with definitions.

What is a personal brand?

So personal branding refers to really the practice of marketing yourself and in this case,

your career as your brand. Whether you look at it or not, you are your brand, you are your

business, you are your own company. When you influence someone else's decision, you are

inherently using your brand, your image, and your reputation.

So when you can clearly define who you are, what you stand for, and that unique value that you

can offer, that is what encompasses your personal brand, whether that's online or if you're offline. What difference can a personal brand or your personal brand, whether that's online or if you're offline.

What difference can a personal brand or your personal brand make in your job search? How can that

affect the next job you get? Oh, it makes a huge difference because it will help you stand out.

If in this crowded job market, a strong personal brand will set you apart from a lot of other

candidates. It also helps potential employers see why you're the best fit for that role and also

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