Yo, technology.

What is it all about?

You've got a ton of people and record amount of climate tech people coming on.

I mean, if you do a little bit of scratch and sniff on probably half of the companies in the startup world that say they're climate tech, many of them had nothing to do with climate 12 months ago and have just found something to now claim that they're helping be more

sustainable.

Hello and welcome to Danny in the Valley, your weekly dispatch from behind the scenes and inside the minds of the top people in tech.

This week, we are talking about carbon CO2 and specifically how you measure it.

Because, of course, climate, climate tech, these are very big themes these days, especially out here.

But missing in all of

the hullabaloo is a rather key element. How do you measure carbon footprint if you're a company,

organization, especially those saying we're going to clean ourselves up? But this is not something

that most people think about. So virtually the entire S&P 500 have come out in the last

year or two years with net zero targets, all claiming, okay, we are going to go fully green,

no net CO2 emissions from our operations. Yet there is not one defined way or standard to

measure what net zero actually looks like.

How far away these companies are from getting there?

What do they need to get there?

It's kind of a crazy situation.

And perhaps not surprisingly, there's a bunch of companies diving into this world to try to get to the bottom of what, you know, we now call carbon accounting

to help companies figure out how bad they are and the best ways to get better.

And that is what this week's guest is doing.

Kentaro Kawamori is the founder of Persephone, which is a two-year-old company that

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