Oh, I don't know.

Like, pick some other person.

Maybe it's Al Franken.

Let's go try that.

You know, oh, no, it's, no.

And at the end of the day, they've, they've, they've, their machine gun has shot bullets every

imaginable direction.

They have no ammunition left.

They have no money left.

They have to borrow money from their friends to, you know,

or they're living in their car. And, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, the best tips, tactics, and strategies for using paid traffic

to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing

so that you can get more leads in sales every day without having to empty your wallet in the

process.

Now, after the interview today with Perry, I'm going to

share details on how you can win a copy of Perry's book, 80-20 sales and marketing, a definitive

guide to working less and making more. Good stuff. All right, here's today's episode.

Hey, hey, what's up, everybody? Rick Mulready here, and welcome to episode number 27 of the Art of Paid Traffic podcast. Thanks for hanging out with me today. You're going to be really glad that you did because I've got a killer episode for you today. Perry Marshall, who many refer to as the godfather of PPC, joins me to talk about how to use the 80-20 principle in your sales and marketing. So just recently got back to,

or got back from, I should say, InfusionCon in Phoenix. I was there last week, really good

conference. First time I've been there before, simply because I just moved over to Infusion

Soft in October. Really interesting conference. A lot of good, some good speakers there,

...