Summary
Smelling good can come with a hefty price tag with the price of perfumes often getting into the hundreds of pounds. But what if there was a cheaper alternative?
Listener Callum got in touch because his bottle of expensive perfume is about to run out. Presenter Greg Foot turns his nose to the task, testing so-called 'clone' perfumes which claim to get as close the originals as to be indistinguishable - but for a fraction of the cost. Speaking to an expert perfumer he finds out exactly how the clone houses copy the ingredients of designer perfumes and whether they last as long.
Do they pass the sniff test? Are they the best thing since sliced bread or just marketing BS?
This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.
PRESENTER: Greg Foot PRODUCER: Simon Hoban
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, podcast fan. |
| 0:03.0 | Consider this your invite to the UK's biggest podcasting party. |
| 0:06.7 | We're heading to Sheffield from the 4th to the 6th of July |
| 0:09.0 | for the BBC Sounds Fringe at the Crossed Wires Festival. |
| 0:12.8 | We'll be joined by some of the biggest names in podcasting, |
| 0:15.3 | including Sarah Cox, Charlie Hedges, Russell Kane, |
| 0:18.4 | and some bloke called Greg James doing his Radio 4 show called Rewinder. |
| 0:23.2 | You can watch live shows of your favourite podcasts, and the best part is free. |
| 0:28.0 | To book your free tickets, go to crossedwires.org-slash fringe. |
| 0:34.3 | BBC Sounds, music, radio, podcasts. |
| 0:42.0 | Hello, I'm Hugh Dennis with just a quick message before you listen to your podcast. |
| 0:46.8 | A sense of belonging, a good night's sleep, a feeling of safety. |
| 0:50.6 | Everything starts with home, but only if you have one. |
| 0:55.2 | By supporting the Radio 4 Christmas Appeal with St Martin in the Fields, |
| 1:01.4 | you can help people find a home. Please support the Radio 4 Christmas Appeal with St Martin in the fields by donating online on the Radio 4 Christmas Appeal website. Everything starts with home, |
| 1:08.6 | and this Christmas, home home can start with you. |
| 1:12.5 | Enjoy your podcast. |
| 1:17.6 | Hello, I'm Greg Foote and welcome to the show that cuts through the advertising hype |
| 1:22.1 | to find out whether a whole heap of wonder products really deliver on their bold claims. |
| 1:27.7 | If you have spotted something promising you the world and you'd like to know if it is indeed |
| 1:31.5 | the best thing since sliced bread or marketing BS, you can send it over on email to |
| 1:36.8 | Slice.bred at bbc.co.com.combeck. Or as a voice note on WhatsApp to 07543306-807. This week's suggestion is courtesy of Callum Gallagheraj |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

