Summary
PERFUME: What’s the connection between perfume & politics in the 20th century and how do scents become invested with meaning? Laurie Taylor talks to Professor Karl Schloegel, Chair of East European History at the European University Viadrina in Frankfurt, and author of a new study which examines contemporary history through the prism of two scents – Moscow Red and Chanel No 5. They’re joined by Karen Cerulo, Professor of Sociology at Rutgers University, who asks how individuals make sense of certain fragrances and correctly decode perfume manufacturers’ intended message and target users. To what extent do our every day readings of scent produce a world bound by class and race? Thinking Allowed is produced in partnership with the Open University.
Producer: Jayne Egerton
Transcript
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| 0:00.0 | Take some time for yourself with soothing classical music from the mindful mix, the Science of |
| 0:07.0 | Happiness Podcast. |
| 0:08.0 | For the last 20 years I've dedicated my career to exploring the science of living a happier more meaningful life and I want |
| 0:14.4 | to share that science with you. |
| 0:16.1 | And just one thing, deep calm with Michael Mosley. |
| 0:19.4 | I want to help you tap in to your hidden relaxation response system and open the door to that |
| 0:25.4 | calmer place within. Listen on BBC Sounds. |
| 0:30.3 | BBC Sounds, music, radio podcasts. |
| 0:36.0 | This is a Thinking Loud Podcasts from the BBC, and for more details and much, much more about |
| 0:42.2 | thinking aloud, go to our website at BBC.co. UK. |
| 0:47.0 | Hello how do I love thee let me count the ways wrote Elizabeth Browning. |
| 0:54.0 | Well, poets and lyricists have not been slow to contribute to such an inventory. |
| 0:58.0 | They have routinely praised the beloved's face and hair and voice and figure and poise but one characteristic has rarely made |
| 1:06.8 | the cut. |
| 1:07.8 | I love your smell makes me well. |
| 1:13.0 | well. |
| 1:14.0 | I never miss |
| 1:17.0 | a little sniff when you're |
| 1:20.0 | a little sniff when you're near. |
| 1:23.0 | live when you're near. Billy Jenkins and the Blues Collective. |
| 1:27.0 | Now much as Billy Jenkins may have hoped that his song would capture his beloved special charm, |
| 1:32.0 | the dull words smell undermine such optimism. |
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