Perfect Snacks: Bill and Leigh Keith

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 9 June 2025

⏱️ 90 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bill and Leigh Keith had an extraordinary childhood, travelling the country in a school bus with their parents and ten siblings. Along the way, their dad fed them a homemade concoction of peanut butter, honey and supplements rolled into bite-sized snacks. When the family fell on hard times, the older siblings decided to sell their home and bet everything on turning their family recipe into a refrigerated energy bar.

The family hand-rolled millions of bars and gave out samples at festivals and grocery stores in Northern California. They eventually got Perfect Bars into Whole Foods, Costco, and major retailers throughout the country, and in 2019, the company was acquired by Mondelēz International.

This episode was researched and produced by Chris Maccini with music by Ramtin Arablouei. Edited by Neva Grant. Our engineers were Kwesi Lee and Ko Takasugi-Czernowin.

You can follow HIBT on X & Instagram, and email us at [email protected]. Sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wonderie Plus in the Wondery app or on Apple Podcasts.
0:10.4	AI might be the most important innovation ever.
0:13.5	It's storming every industry, with literally billions being invested.
0:17.2	So buckle up.
0:18.2	The problem is that AI needs the right data and a lot of speed and processing power.
0:22.9	So how do you compete without costs spiraling out of control?
0:26.6	Time to upgrade to the next generation of the cloud.
0:29.5	Oracle Cloud Infrastructure or OCI.
0:32.8	OCI is a single platform for your infrastructure, database and application development, with AI embedded across it all,
0:40.2	and Oracle's sovereign cloud helps you address your requirements for location, access, and data residency.
0:46.5	OCI provides blazing fast speeds for AI's demanding workloads, and in the cloud, when you pay by the minute, speed matters,
0:56.0	and of course nobody does data better than Oracle. If you want OCI to help you do more and spend less like Uber, the Premier
1:01.8	League and Oracle Red Bull Racing, take a free test drive at oracle.com slash Wondery. That's
1:07.9	oracle.com slash Wondery. Oracle.com slash Wondery.
1:13.5	If you've shopped online, chances are you bought from a business powered by Shopify.
1:19.0	And there's a reason so many businesses sell with it.
1:21.4	Because Shopify doesn't just make amazing buying experiences for customers.
1:25.6	They're also the experts in helping small businesses grow big.
1:31.1	Shopify is the commerce platform behind millions of businesses around the world and 10% of all
1:37.0	e-commerce in the U.S. From household names like Mattel and Jim Shark to brands just getting started.
1:44.1	Tackle all the important tasks in one place from inventory to payments to analytics and more.
	...

Transcript will be available on the free plan in 22 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.