Pepsi, Where's My Jet?

You Can’t Make This Up

Netflix

True Crime, Documentary, Tv & Film, Society & Culture, Film Interviews

4.2 • 1K Ratings

🗓️ 23 November 2022

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of You Can't Make This Up, we are talking about the Netflix documentary series “Pepsi, Where's My Jet?" out now on Netflix. Host Rebecca Lavoie interviews documentary subjects John Leonard and Todd Hoffman. In a 1996 ad campaign, Pepsi claimed if you earned enough points people could get free sunglasses, leather jackets…or a Harrier jump jet. When a 20-year-old college student found a loophole that would let him obtain a $32 million plane for just $700,000, he and his friend began a campaign to claim the jet. “Pepsi Where’s My Jet?” recounts the landmark case of a kid who launched his own cola war and became the hero of a new generation. SPOILER ALERT! If you haven't watched “Pepsi, Where's My Jet?" yet, make sure to add it to your watch-list before listening on.

Transcript

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0:00.0	I'm Rebecca Lervoy and this is you can't make this up as the podcast where we uncover the true stories behind your favorite
0:19.6	Netflix documentaries and films. On today's episode, we take a closer look at the Netflix documentary series,
0:27.0	Pepsi, Where's My Jet?
0:29.0	No fine print.
0:31.0	That is a legit offer. I don't care what anybody else says. I'm going to get that jet.
0:38.0	Today we're talking to documentary subjects, John Leonard and Todd Hoffman. In a 1996 ad campaign, Pepsi claimed if you
0:47.4	earned enough points people could get free sunglasses, leather jackets, or a harrier jump jet.
0:54.9	Though they said it was tongue in cheek,
0:56.8	a 20-year-old college kids spotted the commercial
0:59.8	didn't include a disclaimer.
1:02.2	When he found a loophole that would let him obtain a $32 million
1:06.1	plane for just $700,000, he and his friend
1:10.2	began a campaign to claim the jet.
1:13.0	When the soft drinkmaker realized there was a strong chance they'd have to make good on the fighter plane offer,
1:19.0	they unbottled a counterattack.
1:21.0	Pepsi, where's my jet?
1:23.0	recounts the landmark case of a kid who launched his own COLA war
1:27.0	and became the hero of a new generation.
1:29.0	I was like, Johnny, I ain't going to prison
1:32.0	and you ain't going to prison for this Harry jet.
1:35.0	To me, I was going down trying to slay some dragons.
1:38.0	Let's get the kid the jet. And I'm joined now by John Leonard and Todd Hoffman, the subjects of Pepsi Where's My Jet?
	...

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