Pepsi: Doing Good Business | Leaders in their Field | 2

Business Movers

Wondery

History, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 22 February 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Despite limited resources, Ed Boyd builds his special markets sales team at Pepsi and plots a revolutionary ad campaign. But tough times are coming for Pepsi. As the company struggles, Ed risks his job to stand up for his principles.

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Transcript

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0:00.0	Wonder. It's fall,
0:15.0	fall 1947 at a steakhouse in Queens, New York.
0:21.0	In a private booth, Pepsi's 33-year-old special market sales manager, Ed Boyd, enjoys
0:27.0	after-dinner cocktails with company president Walter Mack.
0:31.0	Ed's job is to run the division of Pepsi that specializes in selling to African Americans.
0:36.0	He's only been in the post a few weeks, but he's already made fast friends with Pepsi President Walter.
0:41.0	Their conversation over dinner has been more personal than business and the mood's light.
0:47.6	But as Walter signs the check, Ed notices a shift.
0:51.2	His boss suddenly looks more serious.
0:53.2	Well, you know, before we call it a night, I need to talk about work at least once in order
0:58.1	to expense this dinner. That's a fair enough trade.
1:01.3	Everything's going okay?
1:02.3	Oh, everything's mostly fine yeah other than
1:04.9	usual pains my rear but you know you may not like what I'm about to tell you
1:08.3	nonetheless or or rather what I'm about to ask you. Okay?
1:13.0	What's the minimum number of men you can do your job with?
1:16.0	Ed deflates.
1:18.0	He was afraid this might happen.
1:21.0	When Walter offered Ed the job, he promised a good budget and a team of 12, but now that
1:26.2	Ed is on board, suddenly it seems they're tightening the purse strings.
1:30.2	It feels like a Payton switch.
1:32.4	But Ed's also not want to back down. He smiles before continuing politely.
	...

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