Peloton

Pop Culture Happy Hour

NPR

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4.5 • 10.6K Ratings

🗓️ 27 January 2022

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

What do Dancing With The Stars, the Sex and the City spinoff, and one of the most viral ads of 2019 have in common? They represent some of the many pop culture touchpoints of the ubiquitous fitness brand Peloton. We talk about the Peloton universe, including it's star-making stable of instructors complicated relationship with the wellness industry.

Transcript

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0:00.0	What do dancing with the stars, the sex in the city universe, and one of the most viral
0:08.9	ads of 2019 have in common?
0:11.6	Well, they represent some of the many pop culture touchpoints of the ubiquitous fitness
0:16.0	brands, Peloton.
0:18.3	From its complicated relationships with the music that accompanies its cycling classes
0:22.7	to the star making of its stable of instructors, the Peloton universe is at least as much
0:27.9	a pop culture success as a fitness one.
0:30.6	I'm Linda Holmes and that's why we are talking about Peloton on top culture happy hour
0:34.6	from NPR.
0:40.0	Joining us is Barry Hardiman and PR senior editor Hi, Barry!
0:43.8	Hi!
0:44.8	And also joining us is our pal writer Kat Chao.
0:47.5	Welcome back, Kat.
0:48.5	Hi!
0:49.5	And rounding out the panel is NPR political reporter Danielle Kurtzlevin.
0:54.0	Welcome back, Danielle.
0:55.0	Yay!
0:56.0	Thank you!
0:57.0	I'm so excited to have you all here.
0:58.0	I feel like we should be doing big like hype up kind of chatter, but if you're not familiar
1:03.1	with Peloton, they make stationary bikes that show you a video workout you can follow
1:07.6	along with.
	...

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