Peloton's Wild Ride
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 25 January 2022
⏱️ 17 minutes
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| 0:00.0 | Peloton has been on a wild ride the last couple years. |
| 0:10.8 | The company, which sells web-connected bikes and treadmills and puts on live exercise |
| 0:15.5 | classes, has been a fitness fan favorite. |
| 0:19.2 | And when the pandemic kept Jim Goers at home, Peloton sales soared. |
| 0:24.2 | The stock doubled and then doubled again. Time magazine called it one of 2021's most |
| 0:30.2 | influential companies. Its instructors were even spoofed on Saturday Night Live. |
| 0:36.4 | Using patented passive aggression, each Peloton instructor will pull from a toolkit |
| 0:40.3 | of emotional manipulation styles guaranteed to get even the laziest cyclist moving. |
| 0:45.6 | But with that success, came challenges. The company had trouble filling orders. Sales |
| 0:51.0 | growth fell, it's slashed prices, and it's stock plummeted. This week, Peloton's problems |
| 0:58.0 | took a new turn. One of its investors called for the CEO to be fired and for the company |
| 1:04.6 | to be sold. |
| 1:08.7 | This swift reversal has caught many observers and investors by surprise. |
| 1:13.9 | But for one columnist at the Wall Street Journal, who's been skeptical of Peloton from the |
| 1:18.4 | start, the company's fall has been vindication. |
| 1:22.7 | If you know that a product costs many thousand dollars and you know that not everyone wants |
| 1:27.1 | to go for a run or cycle, then you know it's always going to be something that some people |
| 1:33.3 | have and some people just have no interest in and other people just can't afford. |
| 1:38.0 | That's just common sense. |
| 1:39.4 | Did you ever kind of doubt yourself? Thank you were wrong? |
| 1:43.1 | I do a lot, but not on this one at all. |
| 1:48.6 | Welcome to the journal, our show about money, business and power. I'm Kate Limelot. It's |
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