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Where do you post now? I presume you're posting on Twitter, maybe on Instagram.

I don't post very much anymore, that's the thing.

I think I did get a bit of that fear of posting because I just saw how good everything was.

Christina Crittle writes about social media for the FT,

and maybe you feel a little like she does about using social media these days,

that sharing photos and text and videos can feel a bit intimidating.

I used to post on TikTok with my cat Buffy, and used to make little videos for her, but it would take

hours. The filming coming up with the shots, then editing it, and then uploading it,

and then trying to engage with people so that the video would do better.

And then when the video didn't do very well, you're like, wow, what was that all for?

Like, I don't understand why I'm doing this.

Making videos that attract lots of views and likes is now the full-time job of content creators.

Social media platforms are shop windows for brands, and for the influencers that promote them.

And that can mean it doesn't feel like there's much room for us amateurs.

As the content that we were watching became more sophisticated, funnier, smarter, I think

normal people decided, oh, I don't really want to post on there, I don't want to post my

cringe pictures or even tried to talk to the camera. And so that meant a number of people

making basically professional content, but then those ordinary users not posting as much.

There's been a big shift that's taken place in social media over the last few years.

Big platforms like Instagram and TikTok are becoming more like shopping malls and marketplaces

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