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One, three.

The From Wondery, I'm David Brown, and this is Business Wars Daily. Happy Friday, one in all.

A startup called Pay by Car is giving a whole new meaning to the phrase pay at the pump. The Massachusetts company has pioneered a way to use express toll

transponders to pay for gas and other things you buy while you're driving, like the chicken nuggets

you're guiltily handing to your kids in the back seat. We see you, Mom, Dad.

Express toll transponders are those little sensor boxes you keep in your car so you don't have to slow down and throw singles at a toll booth.

Well, if you can pay on a highway without slowing down, the founder of Pay By Car figured, why couldn't you do it this easily elsewhere?

Turns out you can.

Pay by Car launched its first test of this technology last week in a Boston suburb.

The launch relies on the Easy Pass, a transponder system used in 17 states.

Set up a pay by car account and input your payment source like a credit card or a digital wallet.

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