Hey, creatives, this is Julie, and today we're talking pay to play and how to thrive in the

economy that we are facing right now. It's not a joke. All the entrepreneurs I'm talking to are

having a difficult time in landing new clients. If you're anything like the entrepreneurs

and business owners I talk to on the daily,

you're feeling the weight of the economy that's dancing in the state of constant flux.

Clients ask me the big questions. How do I build my portfolio when everyone clutches their

wallets a little bit tighter these days? Is it even possible to grow right now?

Welcome to the Creative Entrepreneur podcast. This is Julie Loken, and I'm going solo today because

I just needed to talk about this. I needed to talk about how to invest in your business as an

entrepreneur, as a brand builder, as an author, as a podcaster.

We are all doing the same things.

We are trying to grow, scale, and monetize what we're doing.

Let's start talking about the strategies on how to get more clients this year.

And it is super important that you understand that paying to play is the new normal, meaning investing in

your business. It's not about you going viral on social media platforms or landing that big whale

just due to sheer luck. You need to be strategic. And those days where organic reach alone could

fuel a thriving business.

If you're a coach, a consultant, or a service provider, you need to start thinking about how

to invest in your business so you can grow your reach, grow your visibility, and also grow

your credibility.

There are so many ways.

We are just skimming the surface today on this little

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