Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 February 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: "Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy (00:00) Introduction to the topic of pay per tasks (00:35) Intercom's shift to a pay per task model (01:11) Zapier's introduction of flexible pay per task billing (02:30) Chamath's incubator offering 80% feature complete software at a 90% discount (04:27) The potential impact of AI on the workforce and economy (07:40) SEO trick to increase traffic by optimizing top keywords (08:39) Shift in B2B SEO strategies for 2023 (09:06) Analysis of NP Digital's traffic and revenue growth (09:06) SEO services pricing starts at five figures per year (09:59) Three to six word phrases drive most qualified leads and generate most revenue (12:14) Users are getting specific with search queries (13:06) Long-tail search queries drive the most leads (13:45) $100 giveaway for writing "marketing is cool" and leaving a review (13:52) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hello, this is Susie Esman and Jeff Garland.
0:03.6	I'm here.
0:04.6	And we are the host of the History of Curbier Enthusiasm Podcast.
0:08.0	Now we're going to be rewatching and talking about every single episode and we're going to break it down and give behind the scenes knowledge
0:14.4	that a lot of people don't know and we're going to be joined by special guests including Larry
0:18.2	David and Cheryl Pines Richard Lewis Bob Odenkirk and so many more and we're going to have clips and it's just
0:24.6	going to be a lot of fun so listen to the history of curpial enthusiasm on I-heart
0:29.0	radio app, Apple Podcasts or wherever you happen to get your podcasts.
0:33.4	Hey, this is Danish Sports.
0:36.2	You may know my voice from Noble Blood, Haleywood, or stealing Superman.
0:40.4	I'm hosting a new podcast and we're calling it very special episodes a very special
0:46.8	episode is stranger than fiction I sound like it should be the next season of true
0:50.9	detective these Canadian cops trying to solve this mystery of who
0:54.7	spiked the chowder on the Titanic set.
0:56.6	Listen to very special episodes on the I Heart Radio app, Apple Podcasts, or wherever you get your
1:02.4	podcasts.
1:04.0	All right, so today we're going to talk about paper tasks.
1:08.0	I'm going to start off with that.
1:10.0	So paper task, you know what that means, Neil?
1:11.0	No, like a task rabbit and you're paying someone
1:15.3	to do something for you?
1:16.4	Kind of like that, but now think of that for software.
	...

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