Pay it Forward: Evelyn Webster of SoulCycle

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 27 September 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Even if you haven’t made it to one of the workouts at SoulCycle, you’ve certainly heard of the legendary spin classes by now. The boutique fitness brand that turned stationary bikes into an elevated ritual in exercise now encompasses nearly 100 locations nationwide. At the helm since 2020, Evelyn Webster has cultivated a culture of openness and transparency among her colleagues. Coming from the UK after a successful career in media, she is working hard to ensure SoulCycle studios embody the same welcoming atmosphere they’ve had since day one, keeping the community engaged with the brand as it scales. Even now, when Evelyn needs to reset, you can find her sweating it out on a bike, undergoing the mental and emotional shift that only the most stellar workouts can achieve. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Social Media @soulcycle Big Ideas How to keep an established brand fresh in the minds of consumers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Attention.
0:02.0	Oh, hang on.
0:04.0	Attention.
0:05.0	Rail travellers, platform paces, window gazers and armrest negotiators.
0:10.0	Have you heard?
0:12.0	The big railfare freeze is here.
0:14.0	Railfares have been frozen across England until March 2027 on standard class tickets,
0:20.0	including off-peak, anytime, and season tickets.
0:23.4	For more information, visit nationalrail.com.ukuk slash fares freeze.
0:28.3	Teas and season exclusions apply.
0:33.5	Even if you haven't made it to one of the workouts at SoulCycle, you've certainly heard of the legendary spin classes by now.
0:40.4	The boutique fitness brand that turns stationary bikes into an elevated ritual and exercise now encompasses nearly 100 locations nationwide.
0:49.4	At the home since 2020, Evelyn Webster has cultivated a culture of openness and transparency among her colleagues.
0:56.5	Coming from the UK, after a successful career in media, she's working hard to ensure
1:00.8	SoulCycle Studios embody the same welcoming atmosphere they've had since day one, keeping the community
1:06.9	engaged with the brand as it scales. Even now, when Evelyn needs to reset, you can find
1:12.2	her sweating it out on a bike, undergoing the mental and emotional shift that only the most
1:17.1	stellar workouts can achieve. Take a listen. Evelyn, welcome to the podcast. Thank you so much for
1:25.7	having me. I'm very happy to be here. So I would love for you to give
1:30.2	a little bit of your background of how you sort of navigated corporate America having many
1:36.9	different roles, media and now CEO of SoulCycle, which is quite a switch. And I'd love to hear how that path occurred.
1:47.6	Of course. So you may be able to detect from my accent, but I'm British. And I came to the
	...

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