So how did you meet him and like, I don't know if it's, it's like publicly known that you guys are like

collaborative on like the business stuff, right? So yeah, yeah. Like how did you meet him and get into

business with him in the first place? I think he heard me on a podcast. I remember when I was first

starting out talking about carnivore. I went on like Ben Greenfield's podcast. And I think he heard that when he reached out to me. And he was like, man,

I love what you're doing. Let's chat. And it was close to the time of PaleoFX. So this was way before

he was doing social media. For the longest time, he did not want to do social media at all. And he showed up at PaleoFX and we have this great dinner

with the whole crew of like his original supplement company. And it was just so cool, like such

good people who were interested and like asking questions and really good people. I really

enjoyed him. And then we became friends. And I think that there, I do really like these ancestral

principles. I think that Brian is,

is a little more intense about it than I am, but I really appreciate, I appreciate thinking this

way. I think there's a lot of benefit that can be gained by thinking about, well, how, how are we

programmed to live, eat, move as humans? And can we mirror that more today to make us more happy?

I think that's a very useful construct.

You know, it can quickly become, you know, a little bit intense for people.

But I think it's a useful construct at least think about.

And I definitely use that as a nutritional construct when I'm thinking about the evolutionary consistency of certain things in the diet.

And it helps you or helps me sort of ask questions and look for research that might be

contrary to what the mainstream is suggesting with red meat organs, LDL cholesterol,

all these type of rabbit holes to go down. So we met, we became friends. We just enjoyed hanging

out, man. We enjoyed hanging out, working out. We see the world the same way. We have a lot of the same values. Really good

human to work with. And, you know, at some point in my journey, I did a podcast with them and we talked

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