Welcome to Disruptus. I'm Rob Moore. In this interview we have the most famous

hypnotist in the UK, maybe the world Paul McKenna. We spoke about the line

between influence and manipulation. We talked about freedom of speech. Who controls

the world? The success mindset. Can Paul McKenna make you rich? Paul even said at

the start, there is no question of the tape. Paul, can you make me rich?

Yeah, I spoke so. I wrote a book about it. Did you? Yes, I did.

I fascinated by human behavior, psychology, and as a practitioner of neuro-linguistic

programming, I like to model people, so that means I map what's going on in their mind and

their physiology. It's for two reasons. If somebody is dysfunctional, and they scare

themselves at the sound of a dog barking or the thought of going to the dentist, you find out

how they frighten themselves and you go in and you spoil it. But equally, you can use modeling

to unpack and codify what somebody does if they're a model of excellence. If they're a great

salesperson or therapist or something like that, and you can then learn to a similar degree

in the fraction of the time you took them, how to do it in an excellent way. So I wanted to study

people who are rich, and I modeled people like Richard Branson and Anita Rodig.

Very interesting at the beginning, David Barkley, so David Barkley, Barkley Brothers, he said,

you know, you're going to meet people who've got a lot of money, they're wealthy, but they're not

really rich. They're just running from poverty all the time. And I thought, yeah, that's kind of

interesting. So I basted around people that were not just miserable millionaires, they were,

they were rich in every sense. So of course, they're financially rich, they're wealthy, but they

have a wonderful life with balance in it. So they, you know, they are happy as well as really

the other criteria. And when I finished the book, I tested the system on 12 people, all of them

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