PAUL LITCHFIELD | The History-Making Shoe Dog (Ep. 330)

Undaunted.Life: A Man's Podcast by Kyle Thompson

Religion & Spirituality

4.9 • 1.5K Ratings

🗓️ 12 July 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we welcome Paul Litchfield to the show. He is a legend in the sneaker game and is one of the most influential product creation experts in the athletic performance footwear world. He worked at Reebok for around 30 years and led the team that invented the legendary Reebok Pump. He now works with our friends over at GORUCK as the Head of Product. In this interview, we discuss what got him interested in athletic footwear, what it was like in the Wild West days of sneaker innovation, what it was like competing against brands like Nike and Adidas, the process his team went through to invent the Reebok Pump, why he made the switch over to GORUCK, what we can expect in the athletic footwear industry in the future, and much more. Let’s get into it… Episode notes and links HERE Donate to support our mission of equipping men to push back darkness Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	When you can't quite get the angle, take hands-free selfies with the Samsung Galaxy Z Flip 5,
0:05.2	stand it up, step back, and your photos are also synced to your Chromebook, ready to edit.
0:10.8	The new Samsung Galaxy Z Flip 5 and Chromebook, available on Vodafone.
0:15.3	It's time to explore. This is your opportunity to discover what's out there for you
0:19.7	and realise what you are made to do. It's time to achieve, learn more, realise your potential
0:25.6	and become who you are made to be. It's time to create, make new friendships,
0:30.8	discover new passions, and become the best version of you. It's time to discover Oxford
0:37.2	Brook's University. Join us on an open day visit OxfordBrooks.ac.uk to find out more.
0:55.6	This is Undaunted Life, a man's podcast. I'm your host Kyle Thompson. Let's get into it.
1:09.1	Hi guys, today we got a special guest on the podcast. His name is Paul Litchfield.
1:12.4	So this guy is awesome. He is a legend in the sneaker game. So for all my sneaker heads out
1:17.6	there, you are not going to want to miss this episode. He is one of the most influential product
1:21.4	creation experts in the athletic performance footwear industry in the world right now and has been
1:26.5	for the last several decades. He had a 30 year near 30 year career at Reebok and he is the
1:31.5	inventor of my favourite basketball shoe of all time. And that is the Reebok pump. The thing with
1:37.2	me is like I would try on all these other different shoes and I would have to adjust how tight
1:41.0	they were throughout the game. But with the Reebok pump, if you've ever worn it, you remember you
1:44.4	could pump it up to make it tighter or let a little bit of the air out to loosen it up. So throughout
1:48.3	the game, you know, if your feet are swelling or anything like that, you could take care of it.
1:51.6	This guy again, he's being humble in the podcast when we talk about it, but he is the main driver
1:56.1	in inventor of that. But now he works over with our friends at GoRook as the head of product.
2:01.2	And this podcast was such a fun thing because every time I've talked to Litch, I just call him Litch.
	...

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