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The Marketing Book Podcast

Paul Cherry: Authors in Quarantine Getting Cocktails

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 8 June 2020

⏱️ 46 minutes

🧾️ Download transcript

Summary

Author Paul Cherry returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, sales visionary Paul Cherry joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Wilmington, Delaware, what we can learn about this pandemic from history, and why questions are so powerful for success in sales, and lots more.

Cheers!

Click here for links mentioned during the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/paul-cherry

Transcript

Click on a timestamp to play from that location

0:00.0

This is Paul Cherry, author of Questions That Sell, the powerful process for discovering what your customer really wants.

0:09.0

And you are listening to authors in quarantine getting cocktails.

0:15.0

Hello and welcome to this hopefully short-lived series that will be airing in addition to the weekly marketing book podcast interviews.

0:25.9

I'm your host Douglas Burnett and my goal during this unusual time is to reconnect you with past guests on the marketing book

0:34.2

podcast share some ideas and inspiration and maybe a much needed laugh or two.

0:39.7

I've interviewed over 200 authors on the show and my plan is to continue this

0:44.4

series until I either run out of authors or quarantine, whichever comes first. A word

0:49.7

of warning, the host and guest may very likely be drinking cocktails during these

0:54.8

conversations. I mean come on they are recorded during the cocktail hour.

0:59.4

Define the show notes for each episode with pictures of each guest and links mentioned in their conversation,

1:06.0

visit marketingbook cocktails.com.

1:10.0

Marketing book cocktails.com. See what I did there? And if you'd like to join the conversation, email

1:16.1

a voice recording to me at Douglas at sales artillery.com and I'll try to include it in a future

1:22.4

episode. I'd love to hear from you. Otherwise, connect

1:25.3

with me on LinkedIn where we can chat. Paul Cherry, welcome to authors and quarantine getting

1:31.0

cocktails. How are you? Oh great Doug, thank you for having

1:34.4

here. Well it's great to reconnect with you and we've been actually talking about

1:40.3

some other things lately. Now you are aware you're in Delaware right?

1:46.7

That's right Wilmington Delaware.

1:50.3

Excellent and when you were on the show to talk about your excellent book, questions that sell,

1:57.0

I couldn't stop talking about Delaware because you were the first guest, and actually you're still the only one that's been on the marketing book

2:05.6

podcast from the state of Delaware and we were playing George Thurgood in the

...

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