We all know that technology is evolving at a rapid rate, and it's changing the way we live. Do you call a cab, or do you use Uber? Do you stay in a hotel, or do you check Airbnb? Do you read a book or a Kindle? These products and services quickly enter our world and become the norm. But just knowing that technology is evolving is not enough, you need to understand how it is impacting you and how you can evaluate what industry will be disrupted next. This week on the show we interview an expert who can help you understand, evaluate, and respond to disruptive technologies that are sure to have a big impact on your business and your life. (Bitcoin anyone?)   Our guest this week is Paul Armstrong. Paul is a leading strategist, author and speaker on the future of technology, disruption, retail innovation, media industry, social technologies, and more. Paul runs the technology advisory HERE/FORTH where he helps clients understand trends and how to sensibly apply emerging technologies strategically. Paul is regularly seen on the BBC and News at Ten, when industry comment is called for, and currently writes for a number of publications, including Forbes, Cool Hunting and Short List.   Paul's first book, Disruptive Technologies: Understand, Evaluate, Respond, offers organizations a distinct response to emerging technologies including Blockchain (Bitcoin), artificial intelligence, and other external factors - such as the sharing economy, mobile penetration, millennial workforce, aging populations - that impact on their business, client service and product model. Learn more about your ad choices. Visit megaphone.fm/adchoices