The following podcast is a deer media production.

So they look at their data, they look at their analytics.

And I think uniquely with me, I always tell anyone that I'm working with that deferred

to data and what has worked is the identity of how I was born into this industry.

They say, oh, well, this product has worked with that product has worked.

And I said, I kind of have to stick to what I know.

And what I know is Patrick Star was not born on data.

I didn't just wake up one day and look at the directory.

I was not founded on data.

And so I challenge everyone in their lane to create new data.

Yeah. Welcome back to the skinny confidential him and her show that clip was from our guests

of the show today. Patrick Star, one of the newest signs to the deer media podcast network

has a show that just launched called say yes to the guest.

And we're really excited to be talking to him today.

And I just think that we need to talk about how Patrick Star is such an entrepreneur.

Of course, he's an influencer. He's an icon in the space.

He has his own makeup brand one size fits all.

But he also is very business savvy.

Michael and I have seen this firsthand because we are also with his agency,

digital brand architects and everyone behind the scenes just raves about how savvy he is

when it comes to business strategy.

And I have massive respect for that.

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