Growing up in a small town of Maine, you know, we didn't have a lot to choose from. You would go to the supermarket and it was pretty small or you'd go to the movie theater and there were three options and that was it. We had cable I think we had like 23 channels or something when I was a kid.

And now of course we live in a world in which not only do we have unlimited options and Netflix

and if we want to stream television, but also in the way we live our lives. You can go anywhere you want if you jump on a plane. You can study anything you want on the internet. We're so mobile and we're so exposed to so many things that we have become trapped by the amount of

variety in our lives and that's where we end up even in an example I give

Tinder you carry around in your pocket a thousand potential matches, more than a

thousand actually, and so how do you settle on just one and that bleeds into every aspect of our lives

and it's a very difficult way to live life. Not only is it bad for you but

it's bad for all the people around you who are just waiting for you to make a decision. I'm Sreni Rao and this is the unmistakable Creative Podcast where you get a window

into the stories and insights of the most innovative and creative minds who started

movements, built thriving businesses, written best-selling books, and created

insanely interesting art.

For more, check out our 500 episode archive at unmistakable Creative.com.

Patrick.com.

Patrick, welcome to the unmistakable creative. It's great to be here.

Yeah, so we actually have you back here for a second time

because we had you here when you wrote your previous book,

The 10% entrepreneur, which was hands down one of my favorite books I've read over the last 10 years.

As I was saying to you before we hit record, that concept of ownership resonated with me so much that

I've been really really hammering people on the importance of ownership of your content, your

audience, I mean so much so that I'm like trying to convince my roommate to stop using

Facebook to build his audience, you know, I'm saying look, you know, the moment the landlord decides to change his mind like a K. A. A. A. The algorithm, you're fucked. So, you know, pardon my French, but given the subject matter of this new book, I thought I would start with a question that I don't believe I've asked you, and that is what social group were you a part of in high school and what impact did that end up having on the choices that you've made throughout your life in your career?

I love that question.

...