Patricia Santos, CEO and Co-Founder of Volition Beauty: On POC Representation In The Beauty Industry, Creating Space For Female Entrepreneurs To Thrive, and Shares Tips For Pitching To Investors
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 17 June 2021
⏱️ 58 minutes
🧾️ Download transcript
Summary
On today’s episode I’m chatting with Patricia Santos, CEO and Co-Founder of Volition Beauty. Volition Beauty is a brand of it’s kind with a wide range of products that work with beauty from the outside-In, literally. Volition creates this by allowing a space to connect directly with what the consumer needs through idea submissions. So, if you’re an innovator with the next beauty product in mind, Volition has it’s ears for you and Patricia talks all about this in today’s episode. Patricia also shares how her investment banking career took the turn into being a brand founder, what Inspired her to create Volition, connecting with consumers and building community, tips and resources every entrepreneur should know when pitching and negotiating to investors, and their newest partnership with NBCUniversal.
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To learn more about Volition Beauty click HERE.
To connect with Patricia click HERE.
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Transcript
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| 1:13.0 | Hello, hello friends and welcome back to the Dream Bigger podcast. For those of you who are new here, |
| 1:18.8 | I'm your host SIF and I am so happy that you've tuned in. I've had this podcast for like over a year now and I still fan girl every time I get to speak to a founder whose brand I use regularly. |
| 1:24.8 | Case in point is today's guest Patricia Santos, the co-founder of Volition. So backstory here. I use regularly. Case in point is today's guest, Patricia Santos, the co-founder of Volition. |
| 1:29.7 | So back story here. I used the Volition Strawberry C serum last year and fell in love with it. |
| 1:35.1 | If you haven't heard of the serum, go to Sephora.com and read the reviews. People are obsessed |
| 1:39.2 | with it and it genuinely is an incredible product. I got curious about Volition when I heard about |
| 1:43.9 | their product |
| 1:44.5 | development process. Basically, they work with their community to crowdsource product ideas. |
... |
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