Elizabeth Endres and Dale Borchiver, Co-Founders of Sweats and the City On Finding Your Niche as Content Creators, Tips on Creating a Community With Your Platform, on Sweat with Sweats and Pivoting Their Business During a Pandemic
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 6 July 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
On today’s episode I’m chatting with Elizabeth Endres and Dale Borchiver, Co-Founders of the blog, Sweats and the City, a one-stop shop for all things beauty, fitness and wellness. Sweats and the City is unique for their reviews on the city’s best workout classes and studios. Elizabeth and Dale share how they grew a passion for boutique fitness into a platform with a growing community, their experience finding their niche for content creation, and how they pivoted their business during a pandemic with Sweat with Sweats, which we get all into in today’s episode.
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Transcript
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| 0:00.0 | Hey guys. Welcome to the Dream Bigger podcast. If you're new here, I'm your host SIF and I'm so excited that you've tuned in. So if you follow me on Instagram, you'd have seen that I got into |
| 0:21.7 | a pretty gnarly e-scooter accident. Basically, I fell off an e-scooter and had to be taken to the hospital. |
| 0:29.6 | I am currently recovering from two minor brain injuries, a couple of fractures, and a pretty swollen |
| 0:35.7 | face. But I'm super grateful that I'm okay and, you know, |
| 0:39.6 | I'm going to make a full recovery in a few weeks, which is super exciting. But that's basically |
| 0:44.2 | why I've taken a short break from the podcast. And I'm excited to be back. So this week's |
| 0:51.9 | episode is with Dale and Elizabeth, the lovely ladies behind Sweets and the City. |
| 0:57.8 | So I love group workouts and I have found so many of my favorite classes in New York and |
| 1:05.4 | L.A. from Sweats in the City, which is their blog. |
| 1:09.2 | So I'd actually been following them for a long time, |
| 1:11.3 | even prior to recording this podcast, and I'm really excited to bring them on. If you love group |
| 1:15.9 | workouts like I do, you've likely already seen them on Instagram because they really are the |
| 1:19.8 | ultimate resource when it comes to group workouts, finding the best instructors in a city, |
| 1:24.3 | and just all things basically fitness. Dale and Elizabeth also launched their new |
| 1:29.6 | platform Sweat with Sweets over lockdown, which is such a cool idea. Basically, Sweat with Swets |
| 1:35.8 | brings the group fitness concept straight to your home. You get to do live group workouts with |
| 1:41.0 | awesome instructors. One of the things I missed most when we went into quarantine was |
| 1:45.8 | group fitness, so this idea is just genius if you ask me. Before we get into the show, let's discuss |
| 1:52.9 | this week's hot tip, which actually comes at a great time for me personally. So I started reading |
| 2:00.6 | The Daily Stoic recently. It's a book by Ryan Holiday, |
| 2:04.6 | and it was actually recommended to me by my brother. Basically, I never in my life thought I would |
| 2:12.1 | get into philosophy because I've taken some pretty horrible classes in university and high school, honestly, like, |
... |
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