Hi everyone it's Mark Stenson and this is the podcast unlocking your world of

creativity and you know we have a chance to talk to some of the world's

leading creative talent from publishing and film and animation,

music, hospitality, medical research, and more.

Today I'd like to share one of my own creative projects and give you some highlights from one of the books I published

last year, Patient Activation. The Four Steps Proven to Move Health Care Consumers

from Awareness to activation.

Unlocking your world of creativity with more extensive. You know nothing is more important and personal in our lives than our health and

the health of those whom we love and at this moment in time I mean it's exciting to learn and consider all the

ways that we have to improve our health, but it's also critically important that

we follow and understand the research, the development, the discovery and the science behind even vaccines and other treatments for COVID-19.

Now my entire career has been spent with biologic medicines and

genomic sequencing, robotic surgery, medical devices of all kind and over time I've

really seen the technology accelerate faster and faster.

And at the same time terms like personal medicine and precision cancer

therapy all of these things which used to only be in

peer review journals and scientific displays have now become part of the

mainstream conversation and just our everyday language.

So it's with that backdrop that I had a chance to collaborate and

write a book together with Bob Bowers.

He is the founder and CEO of 83 Barr and I combined our experiences

his with clinic marketing and patient outreach and mine with Pharmaceutical Strategy and Medical Marketing

...