On this episode we talk about headlines, self-awareness, and why your dad showed up on Instagram.

Hey everybody, this is Gary Vay, Nerd Chuck, and this is episode 102 of the Ask GaryVee Show.

So last night was a long night. I got some four dinners and then after party business networking

got home at 4.15 in the morning. So a little bit more tired than normal. Happy Memorial Day,

everybody in the US and happy weekend everybody outside the US. India, let's get into the show.

I love that part for some reason. It's like my favorite part of the show.

Literally it's going to eventually be like, I'm going to just start coming up with a different...

Do you want to try to force the show? You're such an overproducer. All right, India, let's get into the show.

Render wants to know what kind of headlines attract you on social media.

This is a great question. I think the interesting part about this question is I think a lot of different headlines attract me.

And I think the headline copy reading called the Buzzfeed of Location of Media is fully in play now.

I mean when you go look with a cynical, it'd be fun to ask Steve this question. It probably hurts your...

Actually, that's not true. I'm curious what your take is on the fact that the New York Times now does this.

Literally the whole world has gone slang and five ways to do this.

It's all a headline copy marketing. It's the stuff I built Wine Library on. On email marketing headlines, it's just become the game.

I'm not quite sure exactly what's grabbing my attention. Usually it's around the subject matter.

So usually things that scare me like jets running backs in trouble. Oh no, you know, like so.

But I'm not sure but the reason I wanted to answer the question is because I think it's very important for everybody who's watching the show.

I know a lot of people here are go getters, entrepreneurs and do gooters.

Whether you're trying to raise money for your charity or whether you're trying to sell a boot for the winter.

You need to really think about the copy on everything you put out. It is an absolute variable to success.

You can follow all the structural advice that I'm giving you. But when you get to writing the copy on a Facebook dark post or a Pinterest post or on Twitter, if you're not good at that,

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