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Shift: A podcast about mobility

Patent No. US3359539 (Season 2, Episode 2)

Shift: A podcast about mobility

Automotive News

Business

4.637 Ratings

🗓️ 19 March 2017

⏱️ 20 minutes

🧾️ Download transcript

Summary

In Season 2, Episode 2 of Futurismo, “Patent No. US3359539,” we tell the story of the seat-belt ignition interlock and alarm, a device that requires drivers to buckle up in order to start the car. We delve into how it was born, how, in just a few years, it became the center of a national conversation, and finally we’ll learn how it failed. Engineers working on advanced safety systems today and the self-driving car of tomorrow should heed this cautionary tale, because if one truism holds true ...

Transcript

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0:00.0

This episode of Futurismo is brought to you by EY's Automotive and Transportation

0:07.3

Sector, the global leader in delivering innovative, pragmatic solutions to enhance mobility.

0:12.4

To learn more about EY's commitment to building a better working world, please visit

0:16.1

W.W. EY.com. You're getting 250.

0:25.0

250 different ways an umbrella can prevent wind from making a collapse.

0:30.0

Wow. Here I am at the Patents and Trademarks Resource

0:37.8

Center at the Detroit Public Library filtering through the dozens of

0:41.5

different ways to improve the classic umbrella.

0:44.8

It's only a slight exaggeration to say that this is where inventor's dreams take root.

0:49.8

They've just got so many ideas going through their head, but then one goes ding and they think that that's the greatest idea in the world and it's going to make them a million dollars.

1:02.0

That's not the truth most of the time but still.

1:05.6

My name is Mary Cordeban and my official title is the PTRC representative. I came to Mary because I want to understand what it's

1:16.1

like to be an inventor when the next great idea is still just a passing thought in your

1:20.9

head. Okay so this is a seven-step process.

1:25.0

So the first step is to brainstorm terms describing your invention.

1:30.0

Today I have a very specific invention I want to search for, a patent that dates back to 1964.

1:37.0

It's a seatbelt thing where you can't turn on your car if your seatbelts not in.

1:43.0

Now, everybody would be forced to wear seatbelts.

1:46.0

So would I type in seatbelts or car?

1:49.0

I start scrolling through patents related to seat belts, safety belts, automotive technologies.

1:55.0

Passive restraint systems, having the belt or harness connected to a member's

2:00.8

slitable in a vehicle.

...

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