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How I Built This with Guy Raz

Patagonia: Yvon Chouinard (2016)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 25 December 2017

⏱️ 27 minutes

🧾️ Download transcript

Summary

We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with Brett Johnson of Firedrops — cayenne pepper lozenges. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

And just one more thing that how I built this team is taking a little time off for the holidays.

0:33.0

But before we head out, we're going to put a bonus episode in your queue this Thursday.

0:38.0

So be on the lookout for a special live recording with me and Arthur Blank co-founder of the Home Depot.

0:44.0

For now, we've got one of our very favorites from the Archives. Enjoy.

0:49.0

One of my favorite quotes is, if you want to understand Hunter Bernard study the juvenile delinquent,

0:57.0

because they're saying, you know, this sucks, I'm going to do it my own way.

1:01.0

That's what the entrepreneur does. They just say, this is wrong, I'm going to do it this other way.

1:06.0

And that's the fun part of this business, actually. I love breaking the rules.

1:12.0

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists,

1:23.0

and the stories behind the movements they built.

1:30.0

I'm Guy Ross, and on today's show, how Ivan Chenard went from pounding hot metal in a converted chicken coop

1:36.0

to founding the outdoor clothing brand Patagonia.

1:39.0

And why today? He says he does not want your money.

1:49.0

If Anshanard isn't the kind of entrepreneur who's going to wow you with a PowerPoint presentation

1:54.0

or a snappy elevator pitch, he's basically a surfer, a kayaker, and a mountain clamor

2:00.0

who sort of stumbled into the role of businessman.

...

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