At Barclays, we're here for every goal.

We're here for the Premier League,

and the Barclays Women's Super League.

We're here for the football charts and for giving more girls a chance.

We're here for the grassroots and all the muddy boots. From schools to stadiums, we're here for it all.

Barclays, here for every goal. Today less than 16% of Gen Z says they're even proud to be an American. We have a 25% recruitment deficit in our U.S. military.

National pride is arguably at an all-time low in the United States of America. It used to be that most Americans actually

called themselves proud to be a citizen of this nation. Now, especially in the next

generation, it is a small minority that say the same thing.

How did it happen?

Well, it's not a coincidence, I believe, that we see the decline in civic pride over the

same period that we also see a loss in individual self-confidence. Reports of self-confidence report a national

decline on that metric as well with depression, anxiety, and other forms of

mental health affliction spreading across this country like wildfire.

I don't believe these two things are unrelated.

I think they're deeply related.

They're symptoms of something deeper.

Now take individuals identity with their family.

The role of the family in grounding our own conception of our identity too has declined in America,

and that's in part because of the facts in that case.

40% of kids in many ethnic subgroups

are born into fatherless households across ethnic subgroups.

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