4.8 • 1.3K Ratings
🗓️ 31 July 2025
⏱️ 31 minutes
🔗️ Recording | iTunes | RSS
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0:00.0 | This episode of Young and Profiting is brought to you by Intuit, the maker of turbotax and |
0:04.4 | QuickBooks. If you're looking for a flexible career opportunity that lets you help others |
0:08.6 | while building your own path, Intuit is inviting Yapgang to join its world-class network |
0:13.1 | of tax and bookkeeping experts. Visit Intuit.com slash expert to learn more or apply now. |
0:19.6 | Young and Profiters, welcome back to episode three of our passion to profit series. |
0:24.1 | And in the last episode, we spent time on how to build your offer, step by step, from |
0:28.5 | identifying the pain points to testing, pricing, and refining what you're selling. |
0:32.5 | And so you're ready to build something real, something worth sharing. |
0:36.0 | But now, how do you actually get this offer |
0:38.5 | in front of the right people and then get them to care? Now we come to the part where we truly |
0:43.5 | change the game. That's marketing. Marketing is what separates passion projects from scalable |
0:48.4 | businesses and where real entrepreneurs set themselves apart. In this episode, we're diving into |
0:53.4 | how to attract the right audience, |
0:55.1 | build trust fast, and turn attention into action. And we've got some top-tier minds joining |
1:00.0 | us to break it all down, including Julie Solomon, Adam Schaefer, and Tom Bill You. Let's do this. |
1:16.3 | To attract the right audience, it's not enough to just identify and address their pain points. |
1:18.4 | You need to also understand their desires. |
1:21.7 | The most powerful offers don't speak to people's problems. |
1:23.2 | They speak to their potential. |
1:30.9 | That's why marketing expert and influencer Julie Solomon encourages entrepreneurs to shift to what she calls desire-based marketing. |
1:41.0 | I am a huge believer and I coach people on getting away from pain point marketing, which is what you're talking about, and more into desire-based marketing. |
1:46.4 | So what I mean by that is that someone that is currently in pain doesn't necessarily mean that they're ready to get out of it. So a lot of time, and the reason |
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