If the first 50 years were an experiment to prove that a business could be responsible and successful

turns out it's not just possible it's profitable so what. So what's next?

What's next is simple.

It's human power and it's finding the joy and doing difficult things.

What's next is turning capitalism on its head and putting all our money where our mouth is?

What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

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Lauren, Laura, I have a question for you two today. Have either of you ever regretted going for a run?

No, I don't think I ever have.

There's definitely been days I didn't want to go,

but after I come back I don't think I've ever regretted making the decision to go.

Yeah, same here, not that I can remember.

Yeah, it's so funny, it's, it's, like there, this,

per Lawrence point, like there are times like in Seattle where it's dark, it's raining,

I'm tired and I'm just like, I don't want to run, but I know that if I go, I'll just like I don't want to run but I know that if I go I'll be like

Yeah, I'm better off than when I didn't I got I think there's just some magic to it right some magic

some magic to it, right? Some magic about feeling that effort and that work and it's

done at this rate sort of of step by step and all of a sudden it's like one mile ticks off, the next mile ticks off, and it is this truly incredible feeling.

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