I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by

revenue or churn, cack, valuation, or other metrics, the easiest way to do that is to go to

gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these

podcast interviews. Check it out right now at gitlatka.com. Hello, friends and family.

It's quite a big audience right now, but I hope I can delight you with this presentation.

So what I will be showing you is next 20 minutes, I will go through the partnership types you can have as a SaaS company.

I will show you how to do the evaluation because wrong partnership can hurt you quite badly as well.

And I will buck up my words with some results.

So let's get it started. Does it work? Yes, it does. So this is our revenue chart. I marked two spots with these purple arrows. The first arrow is representing

when we kicked off first type of partnerships, which is affiliate marketing,

and the second one is the biggest integration we did so far.

So let's start with these types.

So we've got affiliate marketers.

You can consider it, is it really a partnership? But in fact it is, but it is a

partnership between SaaS company and a person. The person has the audience, the person has a following,

and he is willing to monetize the following by reviewing your product. And it is great to start with it at the very beginning, because the setup is really easy,

...