This is the sales gravy podcast. I'm Jeb Blunt, bestselling author of fanatical prospecting and sales EQ, and I'm here to help you open more doors, close bigger deals, and rock your commission check.

This is part three of my conversation with Lee Saul's on sales differentiation.

And in this episode, we talk about the power of stories to create emotional connections that separate you from your competitors and change the way commodities look in your customer's eyes.

Before we get started, though, one of the ways that we differentiate at sales gravy

is through outbound cards.

Outbound cards is the new snail mail.

It is a way to stand out in a way that you cannot do over the phone and social media,

through email, or through any of the tools that we typically use today to reach out

to prospects. And we've

taken snail mail and turned it into new mail with a rock and cool app that lets you send a personalized

card to your prospect anywhere, any time from any device. And here's the good news. You can test

drive outbound cards for free. Just go to outbound cards.com. That's outbound news. You can test drive Outbound Cards for free.

Just go to OutboundCards.com.

That's Outbound Cards.com and click the button that says send a free card.

Now here's part three of my conversation with Lee Saul's on sales differentiation. Okay. So there's a company out there, and you may have heard of them, dude wipes.

Have you come across that company?

I've heard of tooth wipes.

Dudewif.

Okay.

So there was an article I read in Men's Health magazine.

So they're trying to disrupt an age-old industry

of toilet paper and selling a product specifically for men at about six to seven times

...