This is the sales gravy podcast.

I'm Jeb Blunt, best-selling author of fanatical prospecting and sales EQ, and I'm here to help you open more doors, close bigger deals, and rock your commission check.

In this episode, we're going to dive into part three of my conversation with Anthony

and Reno about the process of competitive differentiation and how asking great questions

helped you get below the surface and create value, which differentiates you from your competitors

and allows you to displace them or kick them out of their accounts.

Before we get started, though, I want to remind you of an incredible offer that we have right now for our podcast listeners.

And this is a podcast-only offer.

You can get 50% off on any of our courses or subscriptions on Salesgravey University.

Just go to learn.sgravey.. Just go to learn.cellsgravey.com.

That's learn.com and use code gravy, 123.

That's gravy one, two, three.

Now, if it was me, I would go take the effective listening course.

It connects directly with the lesson that you were about to hear

in my conversation with Anthony Irino,

and it gives you the skills and techniques to be a better listener,

which helps you get your prospects to open up,

gather the information that you need to build your business case,

and then kick your competitors out of their accounts.

Now, here's my continuing conversation with Anthony and Arino on competitive displacement and how to eat your

competitors launch.

Companies always say we want to sell value or we want to be value creators.

...