Part & Parcel - You Have the Power to Change Your Experience

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 January 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part 2 of this feature, Lauren Haber Jonas, Founder of Part & Parcel, continues sharing her journey in building a premium apparel brand, modeling agency, and on/offline community for Plus Size Women.

In Part 2 of this episode, Lauren discusses, What is dimensional sizing and why it is so different, Their philosophy of making products that fit her vs. making her fit into a predetermined size, Why they brake rules and invent their own stuff, Why the affiliate model chose them, Why they chose to launch their successful Pop Tour in Anchorage, Alaska, Why Box Retailers find it difficult to copy brands like Part & Parcel, The vision and future of Part & Parcel, Words of advice for Plus Size Women, and How she deals with stress and the ups & downs of life, and so much more.

Join us while Ramon Vela interview Lauren in Part 2 of this episode and listen to her share the inside story of a brand.

For more on Part & Parcel visit: https://www.partandparcel.com/

Gorgias - Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	All of this combined led me to think, why would I just throw product up on a website
0:25.4	and pay, you know, Facebook and Google to market my product?
0:30.3	I would rather put the money back in her pocket and let her be my market.
0:34.3	So that's what we've done.
0:35.3	The model is quite simple.
0:37.3	She is an affiliate for part and parcel.
0:39.0	She loves the product. She's bought the product. She puts a link in her Instagram account or she
0:43.6	shares it live or whichever. And when somebody purchases a product through her, through her link,
0:49.1	affiliates back to her. She makes between 20 and 30 percent the value of every single product.
0:59.4	Hey you.
1:01.0	Yeah, you.
1:07.5	You work so hard to acquire customers, but what are you doing to keep them happy?
1:12.9	Now I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce. So let me introduce you to Gorgeous, which is the number
1:18.4	one rated help desk for e-commerce and sets up with Shopify and dozens of other apps right
1:24.7	out of the box. So not only can they help you give better, faster, and more
1:29.7	accurate resolutions, they can even help you increase revenues. So visit gorgias.com
1:34.9	link forward slash story. Again, that's gorgeous spelled g-or-g-i-as. link forward slash story and keep in mind if you sign up you get your second month for free
1:51.5	when we were kids we were promised all sorts of stuff jet packs in the future flying cars
1:57.0	unfortunately we didn't get them but we got got something much better. Print on demand.
	...

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