Beast & Buckle - How His Dog Saved His Life

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 January 2020

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

His dog saved his life. Stewart Anderson, Founder of Beast & Buckle, got his dog ( or his son as he affectionately calls him) when he was at his lowest point. He was struggling after his father's death who had been dealing with depression and bipolar disease all his life and had finally succumbed to it in 2016. It was his dog who had given him a reason to get out of bed and to have something to do with his day. Now it was his dog, that inspired the brand.

Stewart wanted to figure out a way to spend time with his dog, work on something that helped other dogs, and leveraged his digital marketing experience. Unbeknownst to Stewart, by also sharing his story, he was also helping people who also dealt with similar mental health issues.

In part 1 of this insightful episode, Stewart discusses How he learned digital marketing while in the Navy, Why it's best to be Brand-focused versus Product-focused, How he made his passion & mission his business, The Steps to starting a brand, Why the goal was to provide premium products and not so premium prices, Why have a mission pushes you when things get difficult, and so much more.

Join us while Ramon Vela interviews Stewart while he shares the inside story of a brand.

For more on Beast & Buckle visit: https://beastandbuckle.com/

Visit the partners who make this show possible:
Privy - https://www.privy.com/cf
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.7	One way I get across to people how serious the brand is for me is because like, um,
0:26.6	like I was saying before about how much my dog means to me.
0:28.9	My dog, I got on him when I was at the very, very bottom,
0:33.3	but I was really, really struggling after my father's suicide, um, because I suffered from a lot of the same mental health issues that he did.
0:40.3	And when I was really, really struggling, I got this dog,
0:44.3	and all of a sudden I had a reason to get out of bed and smile
0:49.3	and do something important with my day and it had me to turn my life around.
0:55.0	So for me, what I like to tell people is I made this business because I wanted to create products from my own dog that I could put in my name.
1:04.0	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
1:13.0	How do they do this?
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1:20.1	options on your product pages, cart, and checkout.
1:24.0	In other words, they give you the power to enable discounted two-day, three-day, and four-day delivery
1:29.4	promises to your customers using data.
1:32.7	And get this, you don't have to upgrade your shipping service.
1:36.3	For more information, go to phoenixcommerce.com.
1:40.1	That's f-en-I-X commerce.com and let them know you heard it here on the story of a brand you know what
1:48.6	stinks it's spending all your freaking money on driving traffic to your site but only converting one
1:54.8	or maybe two percent of them to sales now this is a really common problem and fortunately fortunately, Privy is sitting out to solve this.
2:02.8	Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.
	...

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