This is the sales gravy podcast. I'm Jeb Blunt, bestselling author of fanatical prospecting and sales EQ,

and I'm here to help you open more doors, close bigger deals, and rock your commission check.

I'm so excited about this episode of sales gravy.

This is part one of my conversation with my good friend Anthony Anorino about his brand new book,

Eat Their Lunch.

And over the course of this episode and the episodes that follow, we're going to be talking about competitive displacement.

How do you kick your competitors

out of their accounts and take their business? Before we get started, let me tell you how I eat

my competitors lunch. It's called Outbound Cards. Outbound Cards is taking snail mail and putting it

on 21st century rocket fuel. From a simple app on my phone with just a couple of clicks, I'm

able to send customized cards in the mail that gets people's attention.

It makes me stand out and it gets me in the door so that I have an opportunity to kick my competitors out of their accounts.

So if you want to learn more, go to outboundcards.com.

That's outboundcards.com.

And here's the good news.

When you sign up, your first card is for free, and there's no credit card required.

That's outbound cards.com.

Now, here's my conversation with the great Anthony and Reno about his brand new book, Eat Their Lunch.

Hi, this is Jeff Blunt, CEO of Sales Gravy. Welcome to another episode of Salesmasters. I'm here with my good friend, some people's calling my best friend, Anthony Anorino, and we're

talking about his brand new book, Eat Their best friend, Anthony Anerino, and we're talking about his

brand new book, Eat Their Lunch. This is a fantastic book, and I love this book so much that I

wrote the forward for it. And some people are saying that it's the greatest forward that was

...