It was a failed launch because I didn't make any sales, but it was, I would say it's probably

one of my most successful launches because I had all my emails batched.

I automated the sales process.

I figured out that like the offer isn't positioned properly and how to shift that up.

And now I can go and do that.

So, so yeah, it was definitely not the launch that I was

expecting, but I'm really grateful that that's the way it kind of unfolded.

Hey, my friend, welcome to the art of online business podcast. My name is Rick Mulready,

and I'm an online business coach. I'm an ads expert,

and most importantly, I'm a dad. And this show is where we help established online course

creators and coaches create more profit, more impact, with less hustle. All right, let's get into it.

All right. What's up, my friends? Welcome back to the show.

Thank you so much for tuning in, as always. Hopefully you can tell my voice today that I'm so excited about my guest today and next week, actually, because this is a part one. And by the way, we're

continuing our membership series here on the and by the way we're continuing our

membership series here in the podcast and today we're talking about how to reduce churn

and increased retention and joining me her name is diana tower and i was introduced to diana

through my diversity equality and inclusion consultants, Erica Corday and India Jackson.

And they were like, you've got to talk to Diana.

She is amazing when it comes to community management and engagement.

And so she's a membership community strategist.

And Diana specializes in teaching you or your community manager, this is really cool, how to keep members engaged, how to reduce churn, and foster a community where people just simply love being a part of it.

Diana is also the former community manager for Ramit Sati before creating a business for herself, helping people around the world.

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