Section 2. Attraction Offers. How to Turn Eyeballs into Money. Attraction Offers generate leads

and convert them into customers. They turn advertising into money by offering something

free or at a discount. We do this because everyone wants a great deal. In a great deal,

customers get far more value than the price they pay. Strangers can only take your word on the

value, but they absolutely understand the price.

For that reason, discounts make anything a great deal to just about anyone. And the greater the

discount, the better the deal. The greatest discount of all being free. Free and discount work interchangeably.

First off, anytime I say free, you can use discount or $1. Anytime I use discount, you can also use free or $1 and so on.

They all discount a product to some level, even if you discount 100%. If you can imagine a way to use a

discount or a free offer, then you can do it. After that, I'll let you use your noggin to exchange them

as you see fit. So how do you make money by offering free stuff?

Think about it this way.

People look for one thing and then buy another by accident all the time.

Attraction offers get them to do it on purpose.

But what's a better deal than free stuff?

More and better free stuff.

One free thing is awesome.

Two free things are awesomeer.

And maybe to get those two free things,

they have to buy one. That's how we make money on free stuff. In this section, I go over my five

favorite ways to make money by offering free stuff. Number one, win your money back. Number two,

giveaways. Number three, decoy offer. Number four, buy X, get Y free. Number five, pay less

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