Part 2 of 3: Farm To Table Pioneer Champions Sustainable Farming with Monarch Tractor - featuring Alice Waters, Founder of Chez Panisse
Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration
Corinna Bellizzi
5 • 1.3K Ratings
🗓️ 21 December 2022
⏱️ 29 minutes
🧾️ Download transcript
Summary
Join Corinna Bellizzi for press event coverage of Monarch Tractor's launch in early December 2022 at their Livermore, California facility. In today's coverage you are introduced to Alice Waters as we are invited to think about the source, quality, and flavor of the food that graces our plates and nourishes our bodies each day. Alice shares what it was like to dine in France in the 60s and how that impacted her food journey. She invites us to think about source, about locality, and to love farmers. You'll also learn about her recent work to bring farming to schoolchildren as we seek to inspire and educate young people around the globe.
We also meet Robert Henson, President of the wine and spirits division at Constellation Brands - a world leader in the alcoholic beverage space. They now own the Mondavi winery brand, and therefore have history with the Mondavi family (more about that in part 3). The reason this story is so critical is simple. Early adopters and big advocates are central to the success of any new technology.
Before we wrap up today's episode we hear from the CEO and co-founder of Monarch Tractor, Praveen Penmetsa. Praveen shares the story of farmers in India and the reality of farming today. A perspective that there's no future in farming is shared, with Monarch Tractor playing part in the resurrection of the faltering profits seen in the world of agriculture.
Elaine Chukan Brown once again operates as the MC for the event.
About Alice Waters:
Alice Louise Waters is an American chef, restaurateur, and author. In 1971 she opened Chez Panisse, a Berkeley, California restaurant famous for its role in creating the farm-to-table movement and for pioneering California cuisine.
Waters has authored the books Chez Panisse Cooking (with Paul Bertolli), The Art of Simple Food I and II, and 40 Years of Chez Panisse. Her memoir, Coming to my Senses: The Making of a Counterculture Cook was published in September 2017 and released in paperback in May 2018.
Waters created the Chez Panisse Foundation in 1996, and the Edible Schoolyard program at the Martin Luther King Middle School in Berkeley. She is a national public policy advocate for universal access to healthy, organic foods. Her influence in the fields of organic foods and nutrition inspired Michelle Obama's White House organic vegetable garden program.
Biography Source: https://en.wikipedia.org/wiki/Alice_Waters
https://www.chezpanisse.com/
About Constellation Brands' Robert Henson, EVP and President of Wine + Spirits Division
Robert Hanson is Constellation’s executive vice president and president Wine + Spirits Division, reporting to President and Chief Executive Officer Bill Newlands. Robert is responsible for leading the Wine & Spirits Division's operations and commercial business, ensuring it aligns with the company's long-term growth strategy. He is a member of the executive management committee.
Connect with Monarch Tractors:
https://monarchtractors.com
https://www.instagram.com/monarch_tractor/
About the day's MC: Elaine Chukan Brown
https://wineindustryadvisor.com/2019/01/21/elaine-brown-wine-communication-artist
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Transcript
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| 0:00.0 | Welcome to Care More Be Better, a podcast for people like you who care about the social impact of conscious companies and everyday heroes. |
| 0:09.7 | Hear inspiring stories from those who put people in planet before profit and personal gain. |
| 0:15.3 | You'll learn how you can make a difference, vote with your dollars, and get involved today. |
| 0:20.1 | Here's your host, Karina Belizey. |
| 0:24.6 | Hello, fellow do-goaters and friends. |
| 0:26.6 | I'm your host, Corina Belizzi. |
| 0:28.6 | Every week, I invite you to care more so we can create a better world together. |
| 0:33.6 | This is part two and a three podcast series dedicated to the concept of a novel technology. |
| 0:41.2 | This will inspire and support a more regenerative farming movement, and that is a fully electric and autonomous tractor. |
| 0:50.1 | With this week's installment, I bring you part two of this press event. |
| 0:54.0 | This time, I got my hands on the much more polished footage taken by Monarch Tractor's team at the press event specifically. |
| 1:02.7 | You won't hear as much rain in the background. |
| 1:05.1 | You won't hear as much background noise, and you definitely won't experience the wobble of my simple camera in hand. |
| 1:11.6 | So I'm thrilled to be able to share it with you. |
| 1:14.6 | You get to meet a goddess in the farm to table movement and also farm to school movements. |
| 1:20.6 | As you get to know, Alice Waters. |
| 1:23.1 | She's an acclaimed restaurateur, author, and founder of Shea Panisse Foundation, and Edible |
| 1:29.4 | School Yard. Those of you local to Northern California may know her restaurant, Shea Panisse, |
| 1:35.1 | and Berkeley. Alice Waters' dedication to create a more nutritious world full of delight for our |
| 1:42.6 | senses is something I deeply admire. I hope one day to have |
| 1:47.7 | the opportunity to interview her on this show. From there, to round out our understanding of what |
| 1:54.3 | it can take to bring a concept like an electric tractor to the market and the advocates that you need along the way |
... |
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