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Perpetual Traffic

(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 16 March 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.

Chapters:

  • 00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran
  • 00:04:41 - Connect with Us: How to join our community for real-time discussions.
  • 00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.
  • 00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.
  • 00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.
  • 00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.
  • 00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.
  • 00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.
  • 00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.
  • 00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.
  • 00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.
  • 00:41:17 - Wrapping Up: Summary and resources for continued learning.

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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