Part 1: On Building A Global Place Brand And Regionalized Food System With Steven Cornwell

Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration

Corinna Bellizzi

Science, Self-improvement, Documentary, Earth Sciences, Society & Culture, Education

5.0 • 22 Ratings

🗓️ 9 August 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

For the longest time, cities have been building buildings with little care for humans. Steven Cornwell has observed this and he is helping turn this around as the Global Director of ERA-co. ERA-co is a global place brand that aims to bridge the gap between the making of buildings and the ecosystem itself. In this special series, Steven joins Corinna Bellizzi to talk more about building regenerative cities and living spaces. He dives deep into what being a global place brand is and the work they are doing to provide better places to live and better outcomes for the planet. What is more, Steven discusses the current challenges of finding affordable housing, having a regionalized food system, and regenerative farming. He also talks about the importance of both systemic and cultural change and the value of community building. Tune in to gain a different perspective on creating sustainable cities and food. About Guest:Steven Cornwell is the Global Director of ERA-co, currently living in NYC. Over the course of 20 years, Steven has garnered an international reputation for developing leading brands from a broad range of sectors including real estate, place, culture, consumer retail, media, transit & infrastructure and professional services. ERA-co is a global place brand specializing in data science, research and insight, user strategy, urban systems and brand experience. Guest LinkedIn: https://www.linkedin.com/company/era-coGuest Website: https://era-co.comGuest Social: https://www.instagram.com/theexperienceeraLove the show? Subscribe, rate, review, & share! https://caremorebebetter.com Follow us on social and join the conversation! YouTube: https://www.youtube.com/c/caremorebebetter Instagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Twitter: https://twitter.com/caremorebebetter Clubhouse: https://www.clubhouse.com/club/care-more-be-better Support Care More. Be Better: A Social Impact + Sustainability PodcastCare More Be Better answers only to our collective conscience and aims to put more good into the world. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show: https://caremorebebetter.com/donate.

Transcript

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0:00.0	Placemaking at its core is about focusing on the human dimensions of any neighbourhoods in town,
0:06.0	making sure that it's interesting, the only people usually left out of the process of making new developments
0:13.0	at the end users. Everyone's running around designing, but no one's talking to the most important people,
0:20.0	which are the people that actually will generate the community and hand it over and be the custodians of that place long after we all leave.
0:28.0	Right.
0:28.3	So we often, as Iro, become the sound and the voice of that end user, the persona and the person.
0:34.7	It's a really important role.
0:35.8	It's one that I really cherish. And it's one that I will often lose a client for. I'll stand up for the person. It's a really important role. It's one that I really cherish,
0:37.9	and it's one that I will often lose a client for. I'll stand up for the human before I stand
0:42.7	up for the client. Welcome to Care More Be Better, a podcast for people like you who care
0:49.1	about the social impact of conscious companies and everyday heroes. Hear inspiring stories from those who put people
0:56.2	in planet before profit and personal gain. You'll learn how you can make a difference, vote with your
1:01.3	dollars, and get involved today. Here's your host, Karina Belizzi. Hello, fellow do-goaters and
1:10.1	friends. I'm your host, Karina Belizzi. As the show has progressed
1:14.3	over the past few years, we've often touched on topics like regenerative agriculture,
1:19.1	building mindful communities, and even living more intentionally with circular communities that
1:24.8	boast their own foraging and gardening spaces, and with more shared
1:29.3	spaces, bettering the hippie communities of yesterday, and even one that I grew up in.
1:35.1	We've covered the fact that people in big cities have a lower carbon footprint per capita
1:41.3	than most who live outside of cities. We've talked about infrastructure
1:45.3	changes needed and what it might take to build back better. Each week, I work to provide
1:51.2	solutions to the challenges that we face, to expose the issues, but also to share the light at the
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